Consumer insight data is an important part of market research carried out by different companies. This data contains the information regarding your customers and their opinions and experience with a certain product. It forms an important picture of the customer in the view of the business and allows the business to take decisions which improve the product quality and reduce the dissatisfaction level of the customer. For any company, marketing the product and the brand name is of utmost importance. Proper marketing will ensure a good customer base for the product and thereby increase the sales and profits of the company.
Good marketing is not only essential for procuring new customers, it is also important for retaining the existing customers. That is where consumer insight comes in to the picture. To retain the existing customers, a company needs to understand them. Most of the companies start to care less about their customers as their business grows big. This is a very bad attitude and will lead the company in to a false belief that all their customers are happy. Any company with a better product can easily blow them away and take their position.
To understand a customer, the company must make efforts to interact with them. This interaction can be of various types. It can be through email, phone or social media. The last one is the most preferred way of keeping in touch with the customers. Asking the customers to fill an online survey after they have completed certain period of usage of a product can also be recommended. All these methods, give the customer a belief that the company indeed remembers them and gives value to their opinion. Most of the companies ask for feedback saying “Help us to get better”. This is also a good way of approaching the public for their opinion on the products. This is a technique Octopus recommend.
Aftersales support is another major factor which heavily influences the consumer insight data. Making a good product is not enough, a company has to have a section which deals with the customer grievances and provides support and help to repair the product. Fast and efficient aftersales support will increase the customer’s trust in the company and will lead to repeat business. Even if the product quality is average, a user can live with excellent support service as it provides a security for the purchased product. On the other side, even if you make an excellent product, but do not provide good aftersales support, then your product will soon be doomed. Providing support can also bring money along with good feedback which leads to customer retention.
So, customer retention is an important part of any business. To maintain and not to lose the existing customers, giving value to their opinion is recommended. If you are carrying out a change recommended by a certain customer, you can name and thank the customer back for helping to improve your product. This will improve the good will of the company in the general public and will lead to a successful business.

Visit the Octopus homepage to find out more about consumer insights for your business.

There are three more common and the popular ways how you can apply consumer insight for the sake of marketing of your product which prove to be very useful to the efforts you are making for the marketing and development of your product or service. The first and the basic one is the development and testing of the concepts that have been taken roughly form the customers’ opinion. These opinions can be taken by conducting the workshops, questionnaires, or through any other creative activity in which customers give their rough idea or concept about how they feel, think and want. By taking these rough and raw ideas, the professional like marketers, designers and engineers make alternations in their respective fields of their product and try to make it perfect or almost near to what the customer needs, all this happens because of the information gathered from insight.

Next comes positioning of the brand, insights help you to give a shape to the consumers’ opinion through words. Place your brand in such a way that touches the hearts of your customers and which touches them emotionally. Reaching ones emotions is the key to know about their mind which will ultimately lead you to market your product very effectively. So use the vision statement and mission statement which is just mind catching which is more vibrant to the existing customer and attracts the new potential customers. The last and the most important thing that matters a lot is the advertisement because the flow of your product in the market depends on how well you have put your product to the customers. It is the customer insight which matters the most. Advertisement is the bridge between the company and the customers so you need to make this bridge as strong and reliable as you can which will help you to reach your targeted customers effectively and for the long time. Customer insight helps you to maintain a better and reliable relation with your customer. Click here to learn more about how Consumer Insight could help your business.

Without customers satisfaction your product has nothing to take share of the market. The market demand grows with the satisfaction of customers to boost the sales and creating demand for your product. It all depends on your understanding of your customers’ requirements to perceive their demand before time with marketing analysis tools, to know what they want. To know their demands, liking, and buying and more about what they talk to their friends are the basics of your consumer insight. To gauge your insights and meeting the dreaming featured products needs will bring you more business and create market demand. The most reliable measuring tools are social media websites nowadays and lots of trends are being set by these social sites. It is not only covering local markets but giving a great insight for International markets. The international markets are open for every one; you may get the international customer insight from social media and bring up your local market with the imaginative products with international features. It will provide the rocket boost to the business and your product will lead the market with growing demands.

There are many marketing tools which are used to catch up local market with leading products by the analytic consultancies. These consultancies provide their services specifically for exploring the market within the lines of your proposed products and provide you the raw data which you may refine for according to your business needs or you may ask them to provide a market report for your business. The social blogs are helping a lot to gather the data about the specific product in the market and invite the customers to provide you the feedback and comments; it is the most effective tool to know the insights and following the desired changes to satisfy the customers. Insights from consumers are well addressed through the active participation of the customers. They provide suggestions, how the product can do better and provide the comparison about two similar products in the market. This all helps to know the customer insight and provide you the lead to bring better product in future after careful analysis of the comments and feed back. These insights from customers are very beneficial for businesses, when carefully analyzed and tested through active participation of customers in giving you the feedback. Click here to learn more about customer insight from Octopus.

Workshops and seminars from Octopus Analytics are the best methods to learn and know their effective use, implementations and getting the most success in your business. It becomes possible to access and implement the marketing strategy tools through learning the experiences of the successful marketers who deliver their experience in the workshops and seminars. These dashboards are highly helping tools for effective marketing an existing product and inspiring the new customers to anxiously wait for their next product coming to meet their dreams. The advertising approach driven online becomes more appealing after the consumer insights and directly touching the string of their heart. The analysis consultancies provide adequate help to determine the future requirements of the markets through their continuous efforts; they put in the market to help the manufacturers.

The data collected by focusing on customer insights gives tips about the effective use of simple tools for addressing the future requirements of the customers and fulfill the market demands. They may become aware of the effective marketing strategy for trend setting and keep the customers following your product and services, insight is the useful tool and no other can over rule the concept of hitting market through the consumer insight. The dashboards are used by filtering in and filtering out the required information and data for the various enterprises which help them to use these data in future planning and designing. The ideas come through these qualitative surveying tools which help the designers and marketers to maintain direct access to the customers. It builds an efficient feedback machinist which builds a huge database for analyzing according to your own requirements and bringing out the new ideas.

Effective use of analytic tools about the insight provides you the advantage over the market competitors and fetching your market with dreamed products. Insights are very vital to know everything about your existing customers and attracting the new customers with their innate satisfaction. Provide them with the latest innovative creation and mark your product as market trend setter. Measuring customer insight has proved to be the greatest tools to improve the customer experience and follow the creative demands of the future market. It leads to the successful and targeted promotional campaign with family and friends events backed by the incentives and rewards for the participants, helping in knowing the real demands of the customers. Click here to talk to Octopus Analytics about how they can help you with consumer insight.

Determining your target market before marketing your product or services is absolutely essential. You need to keep in mind their needs, what they want, think and how they feel. In order to know all about your customer there’s technique called consumer insights, it can help you with the information that you need about the targeted group of customers that results in helping you attract the attention of the targeted audience hence helping you to come up with the competitive edge. There are basically three most common ways which prove to be very helpful for you to know how to apply the customer insight techniques to your marketing and also to the product development efforts.

The first one is to develop the concepts and then testing that concept; this consumer insight technique is applied to know what the consumer thinks about the type of a product you are developing. For this purpose, different activities that involve the participation of the customers for example conducting a workshop or the brain storming exercises, a customer would show by his participation that what he actually thinks. These new ideas would provide a platform to the designers or engineers, developers and the marketers in the form of a raw material using which the collaboration of all the people involved in the production as well as marketing would develop a new concept and idea that will further satisfy the customers by bringing up the product or service that fulfill the customer’s wants. The second importanttechnique comes in the positioning of the brand. Brand positioning involves the presentation of your brand to your customer in an attractive manner which involves the well thought message that connects with customers on an emotional level, include the name and the messages that seems to shape the consumer’s opinion and wants.

After all this make a strategy to market your brand. So, advertising is the main focus; it has a very critical position as it acts as a bridge between the product’s manufacturer and the customer. Now it all depends at how well you advertise your product which attracts the more targeted customers once you approach and develop your concepts about the brand that you are going to present to your customer next comes to test how you can better approach the targeted customers. The most important and effective approach is the one we are going to reveal which is establishing an emotional connection with your targeted audience, it directly affects the behavior of your customer towards the brand you are representing to them. Working with Octopus Analytics using insight will give you a better chance to understand and evaluate how people react emotionally. It will help you to analyze what attracts your customer and what hits their mind which will further help you to develop such kinds of ads in order to have more customers attracted towards you. So pay a special attention to the advertising as advertising it what actually speaks to the customers directly.

Once you get insights from Octopus in market with the help of qualitative and quantitative survey followed by a careful analysis, you will be able to convert that raw material into a most wanted futuristic product that will satisfy your customers and will generate maximum market demands. Consumer Insights could be used in the creative problem solving, brainstorming exercises and the workshops which could provide unique platform for designers, marketers and manufacturers for close collaboration to produce and generate new ideas. These ideas will lead them to dominate the market through testing to determine which idea has the greatest potential to dominate the market and to know how customers feel your concepts and how they perceive the products.

Some deeply involved surveying instruments in the market are helping the producers to know their insight for better planning, designing and producing the most wanted brand according to the needs of customers. The consumer is attached to their dream product when it gets in their hands before the time with latest concepts. The customer insight will help you to address the emotional insights of the consumers by directly approaching their minds, they were imagining about the product that is in their hands. The researching consultancies are valuable for future business with success and keeping you steps ahead of your market competitors, through adopting new concepts and ideas before the time

You must examine the existing market and understand the position of your brand or product, which will help you to attack the market with full power and bring in new customers alongside maintaining the existing customers intact. Customer insight will provide you the best satisfaction for producing their demanded product. And by following the insights you can keep on following the best changes and including the features in time for their needs. Consumer Insight is the base line measuring tools for knowing the actual requirements, the feelings and the demands to keep your existence in the market. You can only manage your advertising campaign by knowing the emotional affections of the consumers and directly appealing their thoughts. Octopus Analytics are here to help you to better understand the needs and wants of your consumers.

The modern surveying tools help the business to build a future product before the consumer requires the product so there is not delay between demand and supply. Consumer Insight is very important to know how to keep consumers interested in your product and services. The most effective method of getting the data is to drive the survey campaigns among the customers thorough the media and involve the customer insight in the process through which consumers receive their reward. By doing so, people remain involved in providing the best feedback for making improvements or introducing new product of their imagination.

The blogs are the most recent and relevant tool of gathering information, what the customer insights about your product are? Which help to know the real marketing information and the corners to target in future of about the services? No matter how big and great a business you are running, consumer insights are necessary to remain successful. The desires of the customers are to be addressed effectively and timely which provides the boost to the business and bring potential customers in close circle. The expectations and experience of the consumers collected via feedbacks and views on the blog provide the most suitable tools for driving the most effective promotional campaign to introduce your future product of their dream well before the launching in the market.

The insights could be pinpointed through consultants who are highly skilled in gathering market information such as Octopus Analytics and have established highly efficient survey mechanism the offers of rewards and discounts on bundle purchases are the effective rives for knowing deeply the customer insights. The repeated purchases give a clear indication about the confidence in product by the consumer which provides the future planning guidelines for business.
Consumer Insight is the most relevant aspect to keep your business alive with high efficiency, which requires a continuous attention. The friends and family based type of customer programs with provisioning of feedback will be effective customer insight information. The future businesses are highly dependent on the information feedback loop by successive improvements and launching new products to meet the customers’ needs. You must establish an analysis cell for continuous evaluation and strategy designing to get market feedback and anticipate customer insights at appropriate time frame. With the insight you have the advantage of foresight to deliver the heart touching services they had imagine to magnet customers in future purchases. Visit the Octopus homepage to find out more.

A perfect and successful presentation needs a perfectly trained presenter. There are many presentation skills courses that you can access online as well they have proper presentation skills training programs and sessions to train the person by giving a proper presentation specially designed for the people who are supposed to present their business in front of the corporate world. There are different presentation skills courses and training sessions for different levels of people. Some courses are for the managerial level and some for the executive levels as each of them have different needs and requirements. But few things or you can say the basic rules are same for all the types of presentations. Most important of all of them is to be confident. When you are confident you will be able to have a full control over your audience. And it is only possible when you are abundantly loaded with all the information regarding the topic you are supposed to deliver. Moreover you need to have full control over your nerves, never show your audience even if you are feeling nervous, just have a deep breath and get all your senses to normal. Try to be a little informal but do not exceed the limits in order to come back to your normal condition but avoid cutting jokes because it can be risky.

Presentation skills training sessions are very helpful to get the proper presentation training because these courses polish the public speaking skill in you which is vital for a successful presentation. The better impact you’ll leave on the audience the more your chances of bright future will be there because you will become prominent as a perfect business presenter and your importance and ability will be realized. Click here to inquire about how Octopus can help you with presenting without Powerpoint.

After you complete your search and writing task of the presentation you need to proofread it so that no chances of error will remain. The next task according to the presentation skills training is rehearsing what you have written on the presentation slides. It will give you an experience of how to present in front of your audience and by rehearsing you will gain confidence on yourself and will also have control over your nerves to a large extent. For having complete confidence and proper rehearsing you can join any of the presentation skills training session where there will be other audience sitting in front of you and you will have to present in front of them, as this is the part of most of the training sessions. Lucky you are that now there are many courses available these days otherwise you will also be rehearsing and practicing by yourself as your seniors were doing few years back. Now not only presentation skills courses are available but also there are many online websites that are giving proper presentation training to the people for different levels say the executive level as well the managerial level. These presentation skills training sessions are very helpful as they give you proper training hence, polishing your presentation skills in all regards specially focusing on your public speaking skills and appearance which are the basics of any presentation. Click here to learn how Octopus can help with your presentation.

Being confident about what you are going to present to your listeners is the most important thing that matters a lot in the successful presentation. It is the time when you not only have to present your business in front of the corporate world but also you act as the ambassador of your company so you need to present yourself as an individual too. This is the time when you can become an icon and can make your distinct place in the business world. So if you succeed in taking your business as well as yourself as an individual a step ahead, you will have much more brighter chances of progress in the future. You need to be fully prepared to achieve this goal and for this you need to have a proper presentation training from any of the well reputed presentation skills training institute where they have many presentation skills courses after going through which you will surely be a different and much improved presenter.

You will feel a striking change in your personality and your skills of public speaking after taking presentation training and with your enhanced skills of public speaking. It is the main skill to impress the people with your words and way how you pass on to them and make them convince on what you speak. So if you want to convince the people be natural and have a friendly attitude towards them don’t make them feel that you are acting. All this can be learnt through different skills training institutes where you will be taught through different presentation training sessions that how you can put your natural but impressive impact on the minds of the participants. Just you need to a full control on your nerves and then you need to focus on your thoughts what you need to present and the last thing is that how better you come across to your audience with your ideas. Octopus are here to help with your presentation.

The key to a successful presentation includes just three steps first of them is to be clear about everything you have included in your presentation or what you are going to present in front of your audience there should not be any scuffle in your mind or do not include anything which you are not crystal clear about or you afraid that you will not be able to answer the audience if any question is asked about that specific point by them. Presentation skills courses are there to guide you about this point as well. So be clear and confident about what you are going to present in front of your audience. The next thing that comes after this is to be memorable about what you aim to present in front of a large audience, the best way to overcome this problem is to rehearse whatever you have prepared. Presentation skills training sessions are the best way to polish your presentation skills where they guide you through all the necessities and do’s and don’ts of the successful presentation. After rehearsing you will be confident about what you are supposed to present. When you are going to present in front of the audience if you forget something then don’t show or make them feel that you have forgotten something, try to change the wording or if you are not remembering at all what you have to talk about then simple cut short that topic. The last key to success is to be yourself, just have a full command on the conference hall or the room you are presenting in. These three keys will lead you to the brighter future. Contact Octopus to find out how they can help with presentation training.

There are many things that need special consideration when you are going to deliver the presentation. Among those things the very first while delivering a presentation is the presenter himself. You must be dressed in a professional manner and your personality must be presentable. The next thing is your knowledge and skills about speaking in a public, you must know how you can deliver the presentation effectively, and for this you must be aware of the right tone, volume, stress and pauses at the different stages of your speech to make it lively dynamic and energetic. Your message should be clear and concise as long speeches make the audience boring or might put them to sleep. You must involve yourself as a whole in the presentation so that the audience can feel that you are present there with your body and soul. Try to make the convincing body gestures and pleasant facial expressions to keep the participants involved in what you are saying. There is a wide array of presentation skills courses and Presentation Skills Training programs that can be helpful in turning you into a confident, memorable and an effective business person.

A successful presentation depends on how well you have delivered it because if a fluff is presented in a good way it can bring up exceptional results but on the other hand a very well written presentation if not delivered in an effective way would have gone waste. Whenever you get a chance to present in front of people no matter to the executives sitting around the table, or to the colleagues or even to the mass of people, you have an excellent opportunity to leave a memorable impact of yours on their mind which would ultimately pave the way to your success in the business world. Visit http://www.octopus.im for more presentation training.

When you are done with the preparation of presentation, go through it to proofread your text. After this rehearse whatever you have prepared and what how you have to deliver in front of your audience. There are many presentation training sessions through which you can take guidance of how to present affectively. During rehearsal you’ll come to know many of your mistakes and the area where your presentation is weak, you can join any of the presentation skills training to overcome that problem. Octopus presentation training is very useful to train you to write a perfect presentation depending upon the type and level of the presentation while the presentation training sessions polish your public speaking skills and you come up with the new and invoking ideas of presenting the task assigned to you in a lively approach. These presentation skills courses teach you to speak with the confidence, passion and clarity that give your presentation a new dynamic gig, hence polishing you as just a right and ideal presenter.

Now you are ready to present yourself with your perfectly prepared presentation with full confidence and command on it. The better you deliver the presentation the more bright your chances of a brighter future will be, as if you master the skill of taking the public with you with your words will serve as a key leadership skill. Your this talent of communicating your ideas well will take you to the heights of enhancing your career. So communicate well with such confidence and conviction that others can’t resist them to listen to you, when they will listen they’ll understand your words and when they understand it will ultimately make them act. So the presentation skills training session will give your abilities a blow and make you stand at a distinct place. Get in touch with Octopus today!

I won't, however, send you out on your challenge unaided. Below are 5 Presentation Skills Training tips focusing on how to present without PowerPoint.

Tip #1 Rigour
Presenting without PowerPoint is not the time to start winging it. The very best presenters talk with confidence because they know their subject matter and they know their audience. So, before you start, ask yourself these questions:

1. Why am I entitled to give this presentation?

2. Have I learnt my subject.. am I an expert on what I am going to talk about?

3. What have the audience come to learn?

4. Do I have the information they need and will it help them?

If you can not answer these questions with confidence then I suggest you find somebody else to give the presentation, or use PowerPoint and try to bore them into submission instead. If you can answer these questions positively then you are ready to think about your story.

Tip #2 Story Telling
Imagine that one of your audience pokes their head around the door 5 minutes before you are about to begin and apologises for their absence.. they have to rush off to an important meeting/dentist/hair appointment. Can you quickly summarize for them your main point in 3 sentences...without hesitation. Until you know the essence of your story you are not really ready to tell it. Once you can summarize the story in 3 sentences, try and do it in 3 words and then, finally, in one word. Then you are ready to think about how to tell it.

Tip #3 Visualization

So, what is the role of PowerPoint? Is it an aide memoir for the presenter? Well, if so, shame on you, you are a grown up.. learn your script. Is it an aide memoir for the audience? Maybe? But then is a picture of an elephant the only and best way to help them remember the growth opportunity in Africa? I don't think so. Maybe (just maybe) you have a very complex process to explain, and then, maybe (just maybe) I will allow you one slide.. but even then I would use something else, like Prezi for example, just for impact. Below is a list of different ways you can engage your audience without slides. It is not an exhaustive list:

Models
Props
Flip chart
Drawings
Analogies
Videos
Q&A
Moving around the room

Have a look at some TED videos for inspiration. Hans Rosling is always a good place to start.
Tip #4 Theatre

Remember that you have to sell yourself as well as the message and Presentation Skills Training can help you do that.. So, what is it about you that makes you more memorable than the next presenter? This is very personal, it has to be true to you and it can be quite subtle.. you don't need to wear a big yellow hat but there needs to be a story or an angle that makes you more than just the presenter. The actor Chris O'Dowd used to stand out in auditions by claiming that he had been bitten by a dog on the way into the studio. Apparently he used this trick for years. Instead of actor number 17 he suddenly became, "hey, what about the one that was bitten by the dog?" I am not suggesting that you lie, but I am suggesting you inject a little personality, a little bit of yourself, into the story.
Tip #5 Execution
And finally, the best kept secret. The very very best presenters; the calm, commanding talkers who stroll around the room without notes or props.. these guys are the most prepared and the most nervous. Presentation Skills Training won't take away the nerves but it will help you to harness them. If you are not nervous you are not going to be great. The trick is to practise and practise. Practise presenting in front of the mirror; practise presenting standing up with your eyes shut (it is harder than it sounds); present in front of the cat or the kids; when you first enter the presentation room find an excuse to stand at the front and see what the room looks like from where you will present  I don't care what anybody says - nerves are a good thing because they show you care.. and the more you practise the better you will be.

If you can't do all of the above, then resort back to PowerPoint. It is safe, easy and boring. Your audience with feel safe, they will have an easy time.. and they will be bored.

Consumer insights are said to be creating a connection between the customers and the brand. It is a basic tool in determining the extent to which a product has to be designed. Without any considerable contribution of these general perceptions of the customers, even a highly financed marketing tactic will lead the company / business to nowhere.

Now, once the importance of acquiring insight has been maintained, the next step is to determine the different factors that determine the shape of these insights as a whole. For this purpose, surveys and data base analysis are often recommended with an objective to examine customers’ inclination towards a particular product or group of products. This may be done by simply interviewing the customers about their preferences and priorities, they consider while purchasing a product. The process can be more effective if the interview is followed by some appealing offer.

While reading they say ‘read between the lines’; however in the same way, while interviewing for insights, the surveyor must not only stick with the words of the customers but should try to guess what is unsaid. Knowledge of consumer insight is not a science but an art, which involves both; getting the literal meaning of the words as said by the client, as well as the deeper meaning and the unconscious requirements of the client. This requires psychological interpretation of personalities, mind reading, using intuitions and mere creativity. The basic purpose is to have a complete understanding of the consumers and their needs.

The acquisition of insights can also be made possible through a thorough examination of the sales record stored in the data bases of retailers. From this kind of approach, a true picture of customers’ needs and requirements can be deduced. This analysis helps to find out:
What are the main priorities of a customer/s? What does a customer wants in a product? Why, the rate of sales of a certain product is higher than the other of the same kind? What features make a certain service/product more appealing to the consumer base? What new provisions could be incorporated in the manufacture of a product to make the sales level higher? What promotional strategies attract a larger customer base? What is the target market of a certain product and what groups of individuals form the secondary and tertiary targets.
These were the two most basic parameters of determining consumer insight, and when kept in mind, can help structure a maximally effective promotional strategy for a business or product/service.

Visit the octopus homepage to find out more.

Before you launch a brand, a product or a service, you should be well aware of the customer base you are going to target and that what are the specific features, your target customers look for, while purchasing a product or service. No matter, how well structured your business m odel is; if it is not made by recognizing the true needs of customers-insights- it wouldn’t make any big. This is because, when you are creating a product that targets a specific group of individuals, you should be well aware of their inclinations; otherwise the rate of sales would be badly lowered. Of course, you don’t want that. Do you?

If you are just about to nod your head in denial, then do it because you need to!

Following is an account on five ways that can get you a clear idea of consumer insights:

1. Observing consumers’ purchase pattern:
One of the key factors in determining the consumer insight is to investigate their pattern of purchase. This involves a study of all those products and services, which draw a large customer base towards them; the kinds of features that are looked up to by the customers; the types of products that drive in the greatest traffic and determination of the reasons behind purchase levels of different things, etc. Gauging your market research in this manner is indeed very effective and precise as well. However, the analysis must be very keen and you may seek the assistance of a survey consultant. All you have to do is to keep an eye on what your customers are more partial to and what type of products or services, they tell their friends about.

2. Market trends Inspection:
Another parameter of determining customer research is to inspect different trends in market. For instance, one needs to get to the bottom of the fact that a certain product is being sailed at an exceptionally higher rate. An investigation about the product can surely help in bringing up new promotional strategies and product designs that would both comply with the demands of the consumers and take the business to a higher income rate at the same time. Moreover, the graphic trends of sales and purchase of different products/services helps to diagnose the customer inclination towards different features.

3. Surveys and analysis:
Surveys and different types of data analysis add a lot to the examination of customer insight provide by Octopus.im. The most effective surveys include the ‘direct consumer interaction’ surveys in which, the surveyors have a face to face interview with the consumers and they tend to observe their priorities and requirements for different products. A retailer’s data base analysis can also serve for the purpose.

4. Polls:
Polls can be conducted either in direct interaction with the customer base or through social networking websites and in this way consumer insight can be assessed.

5. Qualitative and Quantitative researches:
Finally, the quantitative and qualitative researches also make for the determination of consumer behaviour. These are basically conducted to get a knowing of people’s interactions, beliefs, behaviors and shopping patterns. Octopus can help with your consumer insight.

Some of the data analysis methods are listed below, which add a lot to the summarization of data in to presentable and interpretable parameters:

Quantitative Market Research: It refers to the numerical data study based on the figures and facts of the sales’ level. For example, a retail outlet can ask its customers to give it a rating in accordance with the overall service it provides. This rating can then be recorded numerically and subjected to statistical analysis. Further more, an outlet can also track the number of its customers on daily basis, from which the gross increase or decrease in the rate of sales can be interpreted. Market survey is most probably the best technique of research and data evaluation. A face to face coordination with the consumers, or even through Emails or other media, is highly recommended by research analysis training workshops.

Customer satisfaction research: Yet another of the analysis methods, include customer satisfaction research, which involves different qualitative and quantitative surveys to observe the contentment of customers with a certain brand, product or service. Again, there could be a number of ways of doing it, which are specifically enumerated by data analysis training sessions. For instance, ‘mystery shopping’ could be one way of doing it, in which an employee of market research firm, pretending to be a customer, is sent to an outlet and then the whole shopping experience is required. This is essentially important for the quality control of services.

Commercial eye tracking research: One of the research analysis methods is commercial eye tracking, which embodies the study of advertisement factors that influence the consumers. This includes the kind of advertising and media publishing that is done for a product and how much effective it turns out. It may be recorded that which types of advertisement behaviors affect the customers most to make them buy the product. It is basically an analysis of the visual attitude of the costumer base. It also involves the brand name, how the customers see it and how does it help in driving more traffic in?

Test marketing: Another code of research emphasized by the Data analysis training is the test marketing. It basically involves launching of a product in small scale prior to its bulk launch. This is to examine the general behavior of the consumers towards a particular product or service and interpretation of the fact that whether it would help in increasing the gross income of the brand.

Ad-tracking: This is a very important parameter of data analysis, which involves periodic market surveys or researches to review the performance of a brand in market.

Customer insight is basically a term that refers to the behavior of consumers towards a certain product or package and how they perceive it. Before marketing a product, it is highly recommended to investigate; whether it will be accepted by the customers. The marketing of a product should mainly be concerned with the attitude, requirements and demands of the target customers. For example, if a product is designed for a certain group of individuals, say for youngsters, then prior to its launch, the extent of their inclination towards it should be well studied. What is even more important is to incorporate such patterns in a product’s design that would certainly attract the concerned group of individuals. Following are some of the ways of analyzing consumer insights that are equally fruitful in terms of business progress.

a. Designing a product while keeping in mind consumer behaviour:
The first and foremost progress marker in business is to design a product that best meets the requirements of the customer base. Prior to launching or even manufacturing a product, surveys and researches should be made to find out the needs of people. Once, the consumer research is gained, different provisions must be given to the product to satisfy customers’ requirements. Moreover, the design of the product should essentially focus on the turns-on of the target market. Keeping an eye on the changing needs and issues of the target market is very necessary as it gives the directions on how to shape the product ultimately. Consumer insights can be collected through analyzing databases, doing face to face surveys, creating polls to find out their preferences and several other ways like studying the purchase patterns of products. Later, these insights can be fed to the manufacturers, engineers and designers so that they will stick around them while designing the product.

b. Marketing that syncs with customer insight:
Once, a product is designed and manufactured, the next step that follows is the marketing. Marketing of the product, prior to its launch, should exactly be in a way that the customer base wants it to be. Marketing schemes should be such that they appeal the primary, secondary and tertiary target markets in the maximally positive way. This may include, interactive product launch programs, proper media involvement, attractive hoardings and banners and most of all education about the features of product. So, basically the customer behaviour should be synchronized with the marketing pattern.

c. Development of specific consumer insights prior to launch:
Pre-launch marketing campaigns also make a big difference in the success of a product. The more emotional and recreational connection you make with your customers, the more are the chances that your product’s sale would make a milestone in the records of your brand. It is very important to enlighten the customers about different provisions of the product that are just satisfying their needs. Creating a sense in them that the product is designed just by keeping their demands in mind is the best way of stirring them up to buy it. Visit http://www.octopus.im to find out more about how Octopus can help your business.

At Octopus we have come to the conclusion that to make efficiency savings you need to engage with the retailer and to do that you have to help the retailer manage their entire promotional strategy ...and to be able to do that you need the consumer insight to know how and what the shopper responds to as a whole - it is about understanding the shopper and the category not the sku and the promotion mechanic. We believe that Strategic Promotional Planning can do for trade spend what category management did for ranging in the previous decade.

Visit Octopus to find out more about how then can help with consumer insight.

Data evaluation is generally a first-class scheme for promotion of certain products. Analysis methods are generally adopted to uphold retailing of the goods. Promotion of such types of schemes is the most effective idea for promoting a store’s sale. Promoting offers regarding the ongoing events makes the retailer more like a magnet, trying to pull public’s interest towards him. People want quality and quantity at the same time. With the increased economic pressure, you want to buy products at cheap rates. For this purpose training is adopted, which would help study the different patterns of sales and income and the outcomes may further be employed in improvising new client/retailer friendly strategies. Schemes like “buy one get one free”, “free sample for new products” and “Sundays specials”etc; all seek public’s attention. Moreover, displaying Products, which depict the ongoing seasons, is also a good method of increasing the rate of sale.

Marketing promotional strategies have also taken pace through mobile phones, which are often found buzzing with messages about product advertisements. This is one of the effective Data Analysis methods used for spreading the product’s concept to far off places. Data collection training makes us to fully utilize the benefits of online advertisements. One of the most commonly used promotions is the ‘Free delivery’ offer which benefits the common man a lot. This is also done through ‘Free shipping’ schemes that do not charge the consumer at all.

The most frequently used tactic in the training from Octopus.im is the discount on price. As I said earlier in the article, that people want quality at cheap rates. So, reducing the rates somehow proves beneficial to a shop as more and more people buy from the shop and the loss of price reduction is not only overcome but even surpassed by the income level. Some of the promotional means of reducing price are:
· Discount on membership.
· Percents off on certain products.
· Launch of new and less expensive products.

What retailers must realize is that mere sales are not important. But they need to make a statistical study of the sales of a year or a month as required. This statistical study helps them in data analysis for that certain time, which includes the amount of sale, costumer’s response and the atmosphere in the shop. Such data analysis methods are really helpful in the data analysis and can actually increase the gross income ultimately. Visit www.octopus.im for more information.

A large amount of data is collected at the first place, which is primarily based on the records of sales and purchases. Once, the data is collected, it is preferred to be manipulated and tabulated because, there is nothing one can get from a raw data collection. Data analysis training lays special stress on this aspect of retail department. Retailers basically have a large store of data that is secured in their systems, and is subjected to various qualitative data analysis methods in order to bring forward worked-out advance parameters. Nowadays, even simplest computers and software programs can be relied on for this purpose, which can also save a lot of time.

Once, the essential parameters of data study and assessment have been worked out, different propositions are made to increase the productivity of business. Following are certain points that are kept in mind and usually enumerated by the data collection training workshops:
New strategies should be made in accordance with the results and out come of the older ones, so that the retailer would know that whether or not the newer one is going to work out. The patterns and trends of database must be well understood prior to ending up in a promotion strategy. This process can be more accurate, given that the retailer is in good communication with all stores and customer base. Again this is something explained in depth by the data analysis training workshops. Modern techniques and data analysis methods should be employed, while working on new promotion strategies. The collected data base must be well organized and100% accurate. For instance, if one is observing the size of clientele for a particular product or service, the loyal customers must not be included in the list; rather the new customer-base should be preferred. The promotion strategy should be made such that it specifically targets to bring in new customers and retain the older ones. The promotion should look appealing to the customers / clients and should include offers that are looked up to by them. These offers may include monetarily ones like ‘buy one get one free’ or those, which promise the quality of the product. Basically, Octopus' data study training emphasizes on bringing up promotional ideas and strategies, hinged upon the successes and failures of previous trials and targets to increase the clientele as well as the income. Lastly, in addition to the thorough homework done on strategy building, good promotion advertising is also recommended by data analysis training programs. However, it should be taken care of that the campaign finance should not exceed the approximate income. These are important Analysis Methods.

“Mr. Mohanbir Sawhey speaks of insight as the new paradigm of modern marketing”

Gaining insights is basically an analysis of how the customers perceive a certain product. In a sense, consideration of consumer insights maintains a connection between the brand and the customers. So, with all this been said, it becomes necessary to involve the perceptions of customers, while making a business promotional strategy or simply designing a new product. In this way, the brand succeeds to impress upon the customers that their demands / requirements are well-understood and given the highest priority while designing a product or service.

However, collecting and interpreting the insights is the main part of the deal. It doesn’t always need reasons to maintain a fact but psychological impressions, intuitions and creativity; all required to develop a perfect customer insight report. Following is an account from Octopus on all essential parameters that should be considered while collecting market research:

Inspirational insights:
This parameter of determining customer insight defines the reason, why a customer wants a certain product. Obtaining this kind of insight is very important as it serves as the basis of overall consumer behaviour. Knowing the reason behind a customer purchasing a certain product, gives a vague idea of what that particular person wants to have in a product of its kind. For example, if a woman buys a lipstick of a certain brand; the reason behind her choice can be found out by putting a question in front of her. She may say that it makes her feel lively or it has that perfect glow she needs or even because she thinks that lipstick perfectly suits her skin type.

Emotional insights:
This parameter defines the feeling that encompasses the customer after buying and using a certain product. It basically determines the way, a consumer feels after using the product and a keen analysis in this area can really help devise effective marketing strategies by involving similar feeling-inducing tactics. For example, if a customer opts for a red lipstick then it may be due to the appreciation she receives from her husband after applying it on. So, in a nutshell emotional consumer insights add a lot to the build up of a marketing strategy.

Intensity insights:
Lastly goes the intensity insights category, which majorly deals with the level or degree of satisfaction, a customer has with a product. For instance, the woman using the lipstick of ‘X’ brand may be fully satisfied, partially satisfied or unsatisfied with its. So, in this way, the number of customers having a similar opinion can be correlated with the features in a product and a new product with a new promotional strategy may be designed.

All the parameters mentioned above should be considered in order to strike upon an overall effective consumer insight based on likes and dislikes of the customer base.

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It is usually believed that the analysis training workshops should be fun, entertaining, while at the same time informative and knowledgeable. Data analysis methods include the education of all the measures that need to be taken for the betterment of business and marketing schemes. Following is an outline of what these workshops constitute:

How to shape and design a specific commercial promotion and what factors should be kept in mind? What things should be included in the promotion? Based on previous data records, what kinds of measures should be taken to increase the sales and outcomes? Customer behavior should be well-analyzed, with a special concern about the requirements and needs of the customers. Most of the times, sales drive is increased by launching promotions like ‘Buy one get one free’, ‘free shipping’ and ‘ the provision of discount vouchers’ etc. So, these strategies must always be kept in mind. The knowledge of the fact that which type of crowd attracts to which kind of promotion. Again this is based on the data analysis of previously recorded figures and facts. How to attract new customers and retain the old ones? Retailer himself must be well educated about the specifications of a certain brand and the products it offers. Based on previous demographics, the promotion must be thoroughly studied for its effectiveness.
Our Analysis Training workshops include this and more!

Data analysis can be easily performed by looking at the past records and doing all that is possible to come up with new provisions and offers. Some factors that determine the outcome of data analysis methods include:
The inclination of the customers towards a particular product or service. The basic priorities of the customers. The ratio of sales to time, which is exactly the measure of rapidity of sales and services. The loyal customers (those who buy a product from a retailer, even without any promotion) should not be considered while analyzing the data and sales history. The elements of the promotional package and whether they satisfy the needs of customers? Whether or not a promotion targets new clientele? Contact Octopus to find out more.

Fewer companies have the time to join the dots between different pieces of research to gain an holistic picture that will create competitive consumer insight and market advantage.

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In a broader spectrum, analysis is made use of in the fields of biological, physical, chemical and meteorological sciences in addition to its employment in business and social domains. Different analysis methods have been devised to help one work out the required approximations, which would consequently lead to an effective outcome. When we talk about data analysis in case of scientific fields, we usually refer to the examination of effectiveness of a particular method / process and to what extent, it can be dragged out. However, when it comes to the marketing or business scenario, the basic objective of it is to mastermind plans and strategies that would help the business blossom up in the future. Based on the formerly recorded observations and data, the effectiveness of a new promotional plan is assessed while keeping in mind the requirements and priorities of the client base. There are various data analysis training workshops and programs, being conducted through out the world and on the Internet as well, which can elaborate the need and procedure of it more deeply.

May it be science or the corporate world, analysis of data holds a sacred place and without it, turning up with newer and more fruitful ideas is almost impossible. Data analysis methods are way simple and even an uneducated person tries to work out the possible outcomes of certain event mentally. Say, the last time he did something, the out comes were much unfavorable; so the next time he does it, he figures out his faults and tries to avoid them. On a similar note, analysis of data provides us with a sound explanation of what to pursue in future and what not to.

Analysis training provided by Octopus Analytics is very important to be pursued before stepping in to any analysis related field. For instance, say you want to go for a marketing career, then you must be well-nurtured about all the requisites and skills needed to devise promotions and strategies. Based upon the interpretation of data, you have collected from previous experiences; you can easily work out a new promotion package that would be both
Client satisfying, and Able to Drive in more business.
A good promotion is the one which is structured, while keeping in mind:
The prime concerns of the clientele. Provisions that would not only attract new costumers but retain the older ones. An appealing poster or brochure design. Provisions of client friendly buying options such as online selling with payment in cash on delivery. Adequate advertisement and keeping in mind that the advertisement finances shouldn’t exceed the expected income. One can also sign for training sessions to secure a better place in the professional ground. Contact Octopus for more information on this topic.

It is basically a measurement tool, the object of which is to assess the parameters and factors responsible for previous successes and failures in a target market and help bring up newer strategic planning devoid of former failures. Market analysis depends largely on the data analysis training and numerous analysis methods that are made use of, in the process. Nonetheless, the fundamental outline of analytical procedure remains the same and has been thrown a light upon in the rest of the article.

The steps of data analysis, specifically in the marketing sector, are given below; each of which feeds in to the next:

a. Data accumulation:
The first and foremost requisite of marketing analysis is the formulation of a wide data base, hinged upon the annual, monthly or five monthly (as appropriate) sales record. This basically involves the quantitative analysis involving figures and numerical data. Analysis training specifically emphasizes on this level, because a false or faulty data will ultimately result in wrong and inadequate outcomes. So, great care must be taken while gathering the data and validating it.

b. Data tabulation:
The next step of any of the data analysis methods is to tabulate and organize the data, so that it is no more in the raw form that is both; not easily understandable and unfruitful.

c. Hypothesization:
This step will be varied in different data analysis training depending upon the parameters being inspected. The basic objective is to form preliminary hypotheses out of the observed data base and test their validity. These hypotheses are compared with the goals and benchmarks of the concerned company and it is checked whether the suppositions carry any weight. For example, if it is assumed that increased advertisement in a particular month resulted in a greater consumer base, this assumption is tested through comparing it with the statistical reports of sales in that month.

d. Report preparation:
Once, an assumption is tested and is found to be holding true, final reports are made with the incorporation of everything that needs to be done for good and the deletion of all the strategies that resulted in failures in past. The observed data is assembled with insight and conclusions are made. For instance, if it was proved that the increased publicity drove in more traffic then it may be included as a part of the new promotional plan for the company. Analysis training helps a lot in final report preparation.

e. Action:
Finally the report is passed and the retailers or target persons are expected to abide by it. This basically involves the assignment of responsibilities and due dates to the concerned persons such as the retailers.

To learn more about presentation skills contact Octopus.